Spent more than a year doing web maintenance, web designing, software development and SEO in Singapore. I have came to a realization that web design is no longer just about nice stunning photos with a good blend of colours. It has to include Branding, Marketing, Content Re-Creation, Web Strategic Alignment, and Search Engine Optimization.
With the abundance of affordable ready-made nice web design templates available 24 hours a day and the immediate availability of desktop software applications that can generate elegant web pages, the scope of a web designer may have to change.
Branding
This is one area, where there is a need for creativity. Branding is an art, it is also about establishing a unique presence on the web and defining a business operating culture. The web presence has to support the company vision and mission statement. Branding help sales.
Marketing
Marketing, in my opinion, is about business strategies. The web presence must be able to support the company marketing strategies to reach it's target segment customers on the web. A fair understanding of Internet Marketing is slowly becoming a must-have.
Content Re-Creation - Localise & Globalise
In the virtual world of Internet - content is king. As the world get smaller, there will be a need to localise and globalise websites. Generating content with speed is crucial to market penetration. Specialises in local native languages will be in demand in the near future - I believe.
Web Strategic Alignment
It is important to accurately measure the current web positioning strategies ( and resources ) with the market trends ( and web objective ). If necessary, fine tune the websites over a period of time to stay focus on the defined objective. Usually this is performed after the web pages development process.
Search Engine Optimization (SEO)
SEO is about implementing a series of guidelines defined by the search engines on websites. It is crucial for website to be able to draw traffic from search engines. A vast number of Internet users do perform a search FIRST using the search engines about the services or products they are seeking. A website which only looks good, may not serve any purpose.
Say Kin Lee is a web strategist for a web services company in Singapore, BizEngine Private Limited. Kin Lee graduated with a degree in Information Technology, major in Computing Science, from QUT Australia. He has the experience of developing enterprise level application while working for one of the largest software house in Singapore in the past. During the initial phase of starting his IT business, together with his team, he was involved in website maintenance using CMS, lightweight web design and flash web design. He then moved into J2EE out source development work, php development, Internet Business & Marketing, and Search Engine Optimization.
BizEngine website: http://www.bizengine.com.sg
BizEngine blog: http://businessengine.blogspot.com
Kin Lee is also available at http://www.ryze.com/go/klsay
Article Source: http://EzineArticles.com/?expert=Kin_Lee_Say
Support for SEO Indonesia
Tidak ada komentar:
Posting Komentar